Cutlery News Journal is not your typical knife website

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Websites come in a variety of flavors nowadays. As we look around we see those with little dancing bears, with tons of flashing pictures, and even those with intro movies.

Cutlery News Journal is a media platform of knife news and this is why its looks different than most websites. It was designed to be straightforward. I wanted it to be easy to read, and in the case of the Audio Interview Series- listen to, and easy to find the knife news you are interested in. 

Why does CNJ look different than a typical website?

Actually, CNJ is not a typical website, though technically it is a website. Instead, it is what is called a weblog, or blog, for short. Blogs are, for the most part, mainstream today (77% of active internet users read blogs), but even still there are very few knife blogs. (About the only active knife related blogs you will find are Corporate Blogs- those associated with a knife company, media or knife store).

So, what’s the difference?

One of the primary differences between a blog and a website is how the “information” is presented. Instead of a homepage that stays the same day after day, CNJ’s “homepage” is more like a newspaper in that it changes with each new story, or post. Moreover, as a new post is published, it is located right up at the top of the page- then the other stories are displayed in chronological order.

Speaking of newspapers, did you know 95% of the top 100 US newspapers have reporter blogs? It is true. News sources are going online. Another interesting stat is over 900,000 posts are written to blogs everyday. (The folks who write on blogs are called bloggers, in case you are ever asked).

If the blogging phenomena interest you then here is latest report by Technorati on The State of The Blogosphere.

CNJ’s archiving ability is far superior to that of the Dewey Decimal System

Please don’t ask me to try to explain the Dewey Decimal System, because I can’t, although I do remember it from grade school. But think about it, over a year’s time, the quantity of stories/articles posted here at CNJ will number into the hundreds, therefore, it is critical this information can be easily accessed. Well, that is where the CNJ media platform shows its real muscle.

Next up in the Getting to Know CNJ Series: Finding topics you are interested in.

Published in: on October 15, 2008 at 12:25 pm  Leave a Comment  
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New CNJ Series- Knife Collecting and Technology

Over the next several weeks, CNJ will be publishing a new series on Knife Collecting and Technology. All collectors have benefited from the technological advances, as has knife collecting as a hobby.

This new series will focus on a number of related topics from how we have been impacted, how you can establish a web presence; the different online resources available; how to further increase your relationships; determine what your goals for your online presence, and much more.

In addition we will look at the popularity of online knife forums, their individual web rankings & memberships, range of topics and their targeted audience.

Knife websites are also growing and we will look at different knife and collector sites, their targeted audience and their individual web rankings. 

You may be thinking about either establishing an online web presence, or increasing your visibility, or simply developing a website to share your interests and collection and we will talk about that too.

This series will focus on two main areas: Forums and Knife Websites, their target message, their target audience and their web rankings by search engines. Secondly, we will focus on providing collectors practical tools for establishing and or increasing their online presence.

Published in: on September 27, 2008 at 8:55 am  Leave a Comment  
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