Get your knives sharpened it’s turkey cutting time

Our friends over at Victorinox Swiss Army sent this along for us to enjoy. Here’s what they said-

“Watch Daniel Humm’s video demonstration on how to carve the holiday turkey with our Victorinox knives!”

Published in: on November 23, 2009 at 4:00 pm  Leave a Comment  
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For the knife fan with all the toys

Earlier this week, we reported Victorinox diversifying its product line by offering non-knife items, like perfume, watches and other personal items.

For the knife fan with all the toys

For the knife fan with all the toys

Now they are really stepping out with a joint venture with Airstream– maker of high-end recreational travel trailers. The two are now offering the ultimate knife guy’s toy- great for hitting the show circuit in.

This special edition Airstream commemorates Victorinox’s 125 anniversary. It comes loaded- the Airstream way and is only a cool $59,000. I’m sure they are only offering this as a limited edition so better hurry to reserve yours today.

Now there is no excuse for not taking the whole family on the road with you.

Just think, you will have it paid by saving on the hotel rooms for the shows- 789 nights stay at $75 per night room charge and you will have paid for this puppy. Sounds like a deal to me. This assumes you can park it somewhere for free and doesn’t include the extra gas you’d burn pulling it.

OK, so most of us won’t live long enough to stay that many nights at shows, but my gracious, we can’t cost justify most of our knife purchases either and we bought them anyway :).

Thanks to KC’s Tech blog for making us aware of this opportunity.

Published in: on May 21, 2009 at 5:14 am  Leave a Comment  
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Popular Swiss Knife Maker Diversifying Product Line

What does a knife manufacturer whose brand is known worldwide do when times get tough? It diversifies.

logo_victorinoxVictorinox, the 125 year old Swiss knife maker, is now offering watches, shirts and perfume to bolster profits.

This old cutlery firm is the maker of the original Swiss Army Knife, first issued to the Swiss military in 1897.

In an recent interview with Reuters News Service, Victorinox Chief Executive, Carl Elsner said the new product line is breathing new life into the brand.

Two recent episodes- 9.11.2001 and the current credit crunch caused the firm to look outside cutlery for revenue by capitalizing on it brand’s recognition.

The firm posted a net profit of $436 million in 2008 evidencing its recovery from the decline in its knife sales resulting from the war of terror, and then came the current “credit crunch.” Mr. Elsener said in his interview this year has been the hardest year in the history of Victorinox.

safflash-2This old firm hasn’t rested on its laurels though. If you are a Swiss army knife fan undoubtedly you have noticed their recent innovations. Here’s my favorite-