Get your knives sharpened it’s turkey cutting time

Our friends over at Victorinox Swiss Army sent this along for us to enjoy. Here’s what they said-

“Watch Daniel Humm’s video demonstration on how to carve the holiday turkey with our Victorinox knives!”

Published in: on November 23, 2009 at 4:00 pm  Leave a Comment  
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Popular Swiss Knife Maker Diversifying Product Line

What does a knife manufacturer whose brand is known worldwide do when times get tough? It diversifies.

logo_victorinoxVictorinox, the 125 year old Swiss knife maker, is now offering watches, shirts and perfume to bolster profits.

This old cutlery firm is the maker of the original Swiss Army Knife, first issued to the Swiss military in 1897.

In an recent interview with Reuters News Service, Victorinox Chief Executive, Carl Elsner said the new product line is breathing new life into the brand.

Two recent episodes- 9.11.2001 and the current credit crunch caused the firm to look outside cutlery for revenue by capitalizing on it brand’s recognition.

The firm posted a net profit of $436 million in 2008 evidencing its recovery from the decline in its knife sales resulting from the war of terror, and then came the current “credit crunch.” Mr. Elsener said in his interview this year has been the hardest year in the history of Victorinox.

safflash-2This old firm hasn’t rested on its laurels though. If you are a Swiss army knife fan undoubtedly you have noticed their recent innovations. Here’s my favorite-

My Favorite Knife Video Contest 3rd Place Winners & Honorable Mention

After several days of deliberations, the judges are ready to announce the winners of the My Favorite Knife Video Contest. The contest was sponsored by YouTube’s Cutlerylover, the National Knife Collectors Association and Cutlery News Journal.

We will begin by announcing the Third Place Winner and Honorable Mention

The third place winner is a tie between Rough Rider Toothpick submitted by Nathan Thompson

and 1978 Swiss Army Knife submitted by Jake Shindelar

Also, an Honorable Mention goes to Kenneth PFahlert for Large Swiss Army Knife

Thanks Gentlemen. Good stuff here. Great stories.

We’ll be in touch later this week.

Next is the Second Place Winner

Published in: on May 5, 2009 at 6:10 am  Comments (1)  
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