RAT Cutlery Co. changes its name

RANDALL’S ADVENTURE & TRAINING ANNOUNCES NAME CHANGE

Jeff Randall and Mike Perrin of Randall’s Adventure & Training announced earlier this week that they would officially be changing the name of their cutlery division from RAT Cutlery Company to ESEE KNIVES.

According to the firm’s release, Randall and Perrin made this decision due to confusion in the industry with other companies who market knives under similar names.

The new name (ESEE) comes from Randall and Perrin’s experience teaching survival courses to military, law enforcement and civilians in the jungles of South America. ESEE is an acronym for Escuela de Supervivencia (School of Survival), Escape and Evasion.

This initial name change will take place over a period of 6 months and should be fully swapped over by February 1, 2011.

Published in: on February 3, 2010 at 8:34 pm  Comments (5)  
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Knife marketing and RAT Cutlery Company

Weekend Edition

Knives come in a wide variety of shapes, sizes and designs. 

Many of us have different knives for different uses, and moods. Kind of like hats and boots, and if you are like me, I decide which to wear based on what I’m going to do and what kind of mood I’m in.

There are about as many knife makers as there are different kinds of knives, and as I watch the knife industry and its players I pay attention to how each knife company brands itself. How it attempts to separate itself from competitors and the message points in its advertisements. 

One company’s ad gets my attention every time.

ratcutlery

 

And while it catches my eye for more than one reason, I find their location to be of particular interest. The firm is based here in Sweet Home Alabama- Gallant, Alabama to be exact.  

The firm’s name is one you probably have seen before and you may even own one of their knives. It is RAT Cutlery Company

I was reading through the current issue of Blade Mag and noticed this ad again, so I decided to google map Gallant.

Would you believe they are only 20 minutes away?

I acted on a wild hair and emailed the owners requesting a time I could come visit on behalf of CNJ. Later that night, I got a favorable reply. So, in March I’m going to go check out this knife maker and it should be interesting. I’ll report back.

Published in: on February 21, 2009 at 10:25 am  Comments (6)  
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