CNJ Interview with YouTube’s Cutlerylover

Recently I wrote about the Next Generation of knife collectors and their online presence on YouTube.

Updated YouTube Stats

Before you meet Jeff, let me remind you the number of knife related YouTube videos at this time numbers into the thousands. Search “pocket knife” and you get 911 videos, while “knife” is 105,000, though I am sure many thousands aren’t related to cutlery. “Knife Collection(s)” has 1080 videos. There is even a category of “pocket knife reviews” with 67.

Meet Jeff- YouTube’s Cutlerylover

Allow me now to introduce a young man named Jeff, who is without a doubt the YouTube Knife King. He goes by cutlerylover. Here is his bio and video collection page. You will see he has over 3,100 subscribers to his channel and 127,864 views of his bio on his channel page.

 Jeff is 23 years old and has been collecting knives since he was a boy. Today, Jeff has made YouTube his turf- his forum for sharing his passion about knives.

Jeff has produced 230 YouTube knife videos. Most are showing his knives, either in groups, or featuring a certain brand or pattern. Some are purely instructional.

What is also amazing is Jeff’s knife videos have received thousands of views. While he does a good job showing the knives and narrating, let me remind you, these are amateur videos, but even still many have been watched over 10,000 times, and several have over 30,000 views each! 

CNJ Interview with Jeff

I asked Jeff some questions about his interest in knives, why the YouTube videos, online collectors, and his subscribers. Listen in to his responses. He is knowledgeable and articulate. Jeff clearly represents the Next Generation of knife collectors. They are online and they are watching YouTube.

Thank you Jeff for being willing to share a little about yourself with us here at CNJ. I’m sure we’ll be talking again.

Scott


The Next Generation of Knife Collectors Part II

The Knife Collecting Underground

The Next Generation

The Next Generation

There is an ongoing conversation among the knife collecting leadership today about how to find and attract the next generation of knife collectors (ages 15- 25ish). Obviously, because they are the future of our hobby and they are not participating in the organized collecting establishment today.

As first reported here on CNJ, this next generation represents an almost “underground establishment.”

Exclusive CNJ Interview

Scheduled to be aired tomorrow in an exclusive CNJ interview is a celebrity among these online collectors.

This 23 year old admitted he has never been to a major knife show. He is not a member of any organized knife club. And he spends hours a day answering knife questions and giving suggestions. He told me the majority of the questions come from “kids” who are younger than him.

I can’t wait for you to meet him in this exclusive interview. You will find him very interesting. He represents the next generation of atypical collectors. These are the collectors our associations are looking for and we didn’t even know they were there.

LINK TO YOUTUBE’S CUTLERYLOVER INTERVIEW

The New Influencers

The Knife Establishment had better sit up and take notice because he represents the New Influencers (as defined and written about by Paul Gillin in The New Influencers- A Marketer’s Guide to the New Social Media).

And, oh yeah, he has over 3000 knife enthusiasts following his online knife activities.

Source for image: Fantasy Art 3D Wallpapers: modern digital art, 3D artists, computer desktop backgrounds.