My computer & the online knife community

IlovemycomputerbecauseKnife

To all my friends here at Cutlery News Journal &

iKnifeCollector

FaceBook

MySpace

CNJ- YouTube Channel

iKC- YouTube Channel

Thanks Jim Prather for the idea and the cartoon, and for being my friend

Social Networks Spawn Anti-Knife Groups

FaceBook_256x256Social Networks are the hottest thing on the web these days and they continue to go mainstream. Last week, FaceBook, the granddaddy of SN’s, reported topping 300 million users. In fact, it added 50 million users in the last 75 days, according to Inside FaceBook. Historically, the 18-25 year olds dominated FB, however, eMarketer reports the social network is seeing significant growth in the 45 to 65-year-old category. While this social phenomenon is interesting to watch, the aspect relevant to the knife community is the significant presence of the Anti-Knife Crowd.

I went exploring earlier this week and ran up on several activist anti-knife groups there…..you should have seen me- it was like I walked into a den of bears awakening from hibernation. Fortunately, I saw them before they saw me, so I ever so quietly, and quickly, back stepped out of that place. And before you start hurling barbs at me for withdrawing from a fight, let me say- their numbers are huge!

stopknifecrime

While there are dozens of groups shouting anti-knife rhetoric, it is clear, compared to the few pro-knife groups, the anti’s dominate the place. In fact, one group- STOP KNIFE CRIME houses 109,399 fans! Another over 70,000.

If you are into FaceBook and are of the pro-knife persuasion, be warned- the place is crawling with folks who stand on the other side and their numbers are many.

On the Cutting Edge

Case's MySpace Page

Talk about cutting edge, the W R Case Cutlery Company is on it. No one can say this firm is resting on its traditional advertising or ways they have always done things. No sir, this firm is out there leading the way by using new mediums to reach new customers.

Case in point, is their recent launch of their MySpace presence. If you aren’t familiar with this social networking site, don’t feel bad. While wildly popular among younger folks, MySpace and Facebook are now starting to go mainstream. As the web continues to mature, cutlery companies must change their ways to adapt to new electronic mediums and kudos to Case for getting out of their box. 

Sources:

W R Case Cutlery Company MySpace Page

MySpace Demographics are now showing half their visitors are 35 years of age or older.

I quickly put up a sample MySpace Page that is more similar to the pages most individuals have- Scott King MySpace Page. Come on and join. We’ll start a knife collectors group, of course.

Published in: on September 24, 2008 at 6:19 am  Leave a Comment  
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