RAT Cutlery Co. changes its name

RANDALL’S ADVENTURE & TRAINING ANNOUNCES NAME CHANGE

Jeff Randall and Mike Perrin of Randall’s Adventure & Training announced earlier this week that they would officially be changing the name of their cutlery division from RAT Cutlery Company to ESEE KNIVES.

According to the firm’s release, Randall and Perrin made this decision due to confusion in the industry with other companies who market knives under similar names.

The new name (ESEE) comes from Randall and Perrin’s experience teaching survival courses to military, law enforcement and civilians in the jungles of South America. ESEE is an acronym for Escuela de Supervivencia (School of Survival), Escape and Evasion.

This initial name change will take place over a period of 6 months and should be fully swapped over by February 1, 2011.

Published in: on February 3, 2010 at 8:34 pm  Comments (5)  
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