The Next Generation of Knife Collectors Part II

The Knife Collecting Underground

The Next Generation

The Next Generation

There is an ongoing conversation among the knife collecting leadership today about how to find and attract the next generation of knife collectors (ages 15- 25ish). Obviously, because they are the future of our hobby and they are not participating in the organized collecting establishment today.

As first reported here on CNJ, this next generation represents an almost “underground establishment.”

Exclusive CNJ Interview

Scheduled to be aired tomorrow in an exclusive CNJ interview is a celebrity among these online collectors.

This 23 year old admitted he has never been to a major knife show. He is not a member of any organized knife club. And he spends hours a day answering knife questions and giving suggestions. He told me the majority of the questions come from “kids” who are younger than him.

I can’t wait for you to meet him in this exclusive interview. You will find him very interesting. He represents the next generation of atypical collectors. These are the collectors our associations are looking for and we didn’t even know they were there.

LINK TO YOUTUBE’S CUTLERYLOVER INTERVIEW

The New Influencers

The Knife Establishment had better sit up and take notice because he represents the New Influencers (as defined and written about by Paul Gillin in The New Influencers- A Marketer’s Guide to the New Social Media).

And, oh yeah, he has over 3000 knife enthusiasts following his online knife activities.

Source for image: Fantasy Art 3D Wallpapers: modern digital art, 3D artists, computer desktop backgrounds.

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