On the Cutting Edge

Case's MySpace Page

Talk about cutting edge, the W R Case Cutlery Company is on it. No one can say this firm is resting on its traditional advertising or ways they have always done things. No sir, this firm is out there leading the way by using new mediums to reach new customers.

Case in point, is their recent launch of their MySpace presence. If you aren’t familiar with this social networking site, don’t feel bad. While wildly popular among younger folks, MySpace and Facebook are now starting to go mainstream. As the web continues to mature, cutlery companies must change their ways to adapt to new electronic mediums and kudos to Case for getting out of their box. 

Sources:

W R Case Cutlery Company MySpace Page

MySpace Demographics are now showing half their visitors are 35 years of age or older.

I quickly put up a sample MySpace Page that is more similar to the pages most individuals have- Scott King MySpace Page. Come on and join. We’ll start a knife collectors group, of course.

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Published in: on September 24, 2008 at 6:19 am  Leave a Comment  
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